Last updated: September 2026 · Independently QA-tested formulas
Break-even is the first number every small business should know — and the one most often guessed. It answers "how much do I need to sell to stop losing money?" and, with one extension, "how much to hit my target income?"
Mixed costs (a phone plan with a base plus per-GB charges) split into their fixed base and variable per-unit part. Misclassifying these is the #1 source of wrong break-even numbers.
Monthly fixed costs: rent $2,400 + utilities $400 + insurance $250 + base staff $950 = $4,000. Average ticket: $5.00 coffee + pastry; variable cost per ticket (beans, milk, cup, food cost, fees): $1.50.
Target profit $2,000/month → (4,000 + 2,000) ÷ 3.50 = 1,715 tickets (≈ $286/day).
If the café averages $8,000/month: (8,000 − 5,714) ÷ 8,000 = 28.6% — demand can fall by that much before losses start. Under 10% is a warning sign: one slow season or a new competitor wipes out the profit.
| Move | Effect on break-even |
|---|---|
| Raise price $0.50 (CM → $4.00) | 4,000 ÷ 4.00 = 1,000 tickets (−143) | Cut variable cost $0.25 (CM → $3.75) | 4,000 ÷ 3.75 ≈ 1,067 (−76) |
| Cut fixed costs $500 | 3,500 ÷ 3.50 = 1,000 (−143) |
Small margin improvements compound quickly — a 10% price increase typically moves break-even far more than a 10% sales increase would.
That's exactly when it matters most — it converts a business plan into a daily sales target before money is committed. Use conservative price and cost estimates, then re-run monthly with real data.
Use a weighted-average CM based on your sales mix, or run the analysis per product line. A gym's break-even blending $900 memberships with $40 day passes needs the mix assumption explicit.
Only if you put it in fixed costs. For a true picture, include the salary you need to survive — otherwise you've calculated break-even for the business, not for you.
Break-even is per-period (usually monthly) operating coverage. Payback period asks how long an upfront investment takes to recover from cumulative cash flows — related, different question.